5 Mistakes to Avoid Losing Money on Your PPC Ads

What are some of the common mistakes people make when they launch an ad campaign? You see the problem is that many people never realize they have made mistakes, so they keep repeating the same thing time and time again, and wonder why they are not successful.

Successful people will learn from their mistakes and implement new ideas to become even more successful the next time.

1. Your keywords not being included in your ads.

Imagine this for a moment; you have spent hours researching your keywords. You have a list of them, but somehow you fail to use them in your ad. Let's imagine your keyword is diet. Go to Google and see the top ten ads there. You will see their keyword isn't only used once but some are using it up to 6 times in different ways. The heading, the ad, the URL, each has the keyword included.

2. Having no USP for your ads.

If we keep to the keyword diet then we know that we have no possibility of competing with the big companies, or do we? Look at their ads and see how they differ from each other. They will all have something unique that they are offering. Decide what your USP is, and then ensure you put it into your ad.

3. You only have one ad running.

You need to consider this one carefully. How many times do you watch an ad on television for a product, and then see a new ad running at the same time. Companies know that they need to have more than one ad running at any time. Different ads target different people groups. You also need to have different ads running at the same time targeting different people.

4. Not tracking and testing your results.

You have followed the rules and you have a couple of ads running for your campaign. You are getting some success, but if you never track your ads then you will never know what is working. You have three ads running for a product, and you are making good sales. But when you check your results you see that nobody is buying from one ad. You are throwing money away on that ad, so you need to look at the problem. By looking at the other ads you will see what is making people buy. Now you need to make the changes and test again.

5. You send people to the wrong page on your site

This is a mistake many people do when they start to use PPC. People haven't clicked on your ad to go to your home page, they want the product they have seen, and they want it now. Direct them to the right page, and you will see sales, direct them to the wrong page and they will click away.